The Advertising Practitioners Council of Nigeria (APCON) was established by the Advertising Practitioners Registration Act Cap A7 of 2004.
APCON maintains a strong focus on its vision of promoting responsible and ethical advertising practice, acts as the conscience of society in matters of commercial communications and as a watchdog for consumers. It also manages the need and interests of stakeholders in Nigeria?s advertising industry. APCON cooperates with these Sectorial associations in regulating the conduct of their member organization to ensure a socially responsible practice. By insisting on pre-exposure clearance of all advertisements, APCON strives to check all forms of abuses such as misleading statements, spurious testimonials, visual and verbal exaggerations, misleading offers, suggestion or pictures offensive to public decency.